Two Forms of Media Distrust: Cynicism, Skepticism, and Online News Exposure
2026-06-10
The relationship between trust in the news media and news use has been studied extensively, yet findings remain inconsistent. We argue that a key source of this inconsistency is the conflation of two distinct forms of media distrust: skepticism and cynicism. Additionally, prior research largely relies on self-reported news use, which is prone to bias. To address both issues, we link survey data with web-tracking data from 739 participants during the 2021 German federal election. We show that skeptics and cynics differ in personality traits, political orientations, and news-use motivations, and – crucially – in their actual news consumption behavior. While skepticism is associated with broader and more intense news exposure, cynicism is linked to lower exposure, particularly to established journalistic mainstream media. These results demonstrate that different forms of media distrust are associated with distinct patterns of news exposure, underscoring the importance of conceptual and behavioral precision in media trust research.