Journal of Computer-Mediated Communication

Unequal penalties: user status dynamics in the spread of social media misinformation

2026-03-14

How do online communities respond when users share misinformation, and do those consequences differ depending on who is speaking? Using a large panel dataset from Reddit, this study examines whether patterns of engagement vary by user status when misinformation is disseminated. We analyze 2 dimensions of engagement: net upvote scores and discursive divergence. Results reveal a notable asymmetry. Among low-status users, misinformation posts are associated with fewer upvotes and substantially higher discursive divergence. In contrast, among high-status users, misinformation posts are associated with relatively higher upvotes and lower discursive divergence. These findings suggest a status-based dynamic within social media platforms, indicating that user status hierarchies may shape how misinformation is received in digital environments.

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DOI https://doi.org/10.1093/jcmc/zmag005